Love to sing in the shower? Oh come on, while the water’s running and you think no one but the shampoo bottles can hear, don’t you just want to belt out a song or two to let out how you feel? Isn’t that refreshing?
Now turn that into a digital contest and what do you get?
Dove’s Showeroke was a competition inviting everyone who loves to sing in the shower to upload a video of them performing a choice of shower song while holding one of Dove’s Go Fresh products (Dove Go Fresh Beauty Bar, Body Wash or Deodorant Stick). Last June 22, 2010, Shabby and I (Karen couldn’t make it) gave witness to Dove’s first ever Showeroke at Strumm’s as 8 finalists duked it out to be the ultimate shower diva.