The #1 original long-wear lip color! Our advanced formula with resilient, brilliant coverage, color, and shine gives you up to 16 hours of color that stays true, in just 2 easy, breezy steps. Outlast has a moisturizing topcoat that helps lock in shine – no feathering, no bleeding.
And on the packaging:
It gives you beautiful color that really lasts up to 16 hours — through breakfast, lunch, and dinner!
Let’s see if their claim is true.