I don’t think NYX is a popular brand. Unless you’re really into cosmetics, you would have definitely heard of them. NYX has a huge line of cosmetics. They’re known for their affordability. Based on the NYX website:
NYX offers the best quality of cosmetics at attractive prices. Yes, that’s right, you can splurge without guilt. This has made NYX the fastest growing cosmetic company in the United States. The ultramodern and stylish packaging fused with the huge selection of highly pigmented colors continues to catch the eyes of many hip and sophisticated makeup gurus and has become a fave in their kits.